Fortune Corkies

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In an overcrowded marketplace wineries are constantly looking for any conceivable advantage to keep themselves one step ahead of the competiton, and build brand loyalty. Here’s a innovative yet simple idea from Fantesca Estate, St. Helena, California – Fortune Corkies. Traditionaly wineries have often printed their names or brands on their corks, and this takes the process of brand building one step further by printing wine quotations on the corks. Consumers often examine the cork before drinking, so this is going to be a great conversation starter that will result in plenty of word of mouth marketing, but bound to create lots of copy-cats. Take a quick look at the web page www.fantesca.com/fortunecorkies or spend some time admiring their impressive web site www.fantesca.com

By Mike Carter. First posted on www.winecast.net