My interest in wine packaging spans nearly a decade, and during this time I’ve rarely seen a design or concept that is so brilliant that it sets the standard. Award winning international design house Turner Duckworth has pulled the proverbial “rabbit out of the hat” with their design for Root : 1.
In the U.S. the Chilean wine category has always lacked a standout, distinctive brand.
A partnership with the Click Wine Group of Seattle, WA and Vina Ventisquero, a Chilean winery, the Root : 1 design tells the story of the original ungrafted Cabernet Sauvignon rootstock, extinct in Europe and now found only in Chile. The rich history of this rootstock is visually linked to the final glass of wine, an image of which is hidden in the vine. As you read the story the root leads you down to where it all begins, beneath the soil. A gardener’s tab creates a unique neck label and emphasizes the horticultural theme.
The bottles were screen printed in Chile by CristalerÃas de Chile, known as Cristalchile. The tag on the neck was printed litho and hand applied. The wine is targeted to consumers that don’t respond to traditional wine marketing but instead look for something that interests them, and the wine price point is from $12-13 USD.
This image does not do justice to the finished product. For a better visual perception of the concept go to the Root : 1 website: www.root1wine.com
With products like these on the shelves, Chilean viticulture must have a bright future!
By Mike Carter.