Wine, food and tourism have been associated with one another for many years. In South Africa the first wine route was developed in Stellenbosch as far back as 1971. Today, the Stellenbosch American Express Wine Route represents more than 300 wine and grape producers. To increase wine tourism is one of the top goals of every major wine producing country in the world. This is understandable: customer loyalty built through on-site visits is incredibly powerful.
Domaine Chandon, Moet & Chandon’s Australian winery, is nestled in the picturesque Yarra Valley one of Victoriaâ€™s premier tourist destinations and home to over 90 vineyards and 35 wineries, just one hour from Melbourne. This award winning winery was one of two Global Winners – Significant Wine Tourism Experience – Best of International Wine Tourism Awards 2007. Domaine Chandon has also been inducted into the Victorian Tourism Hall of Fame having won the Winery Tourism category three times.
The Winery and Visitor Centre (the Green Point Room) are located in lovely grounds amongst the vineyards and have spectacular views across the valley to the mountains. The Visitors Centre, property and vineyards are now a ‘must see’ destination in the Yarra Valley. The winery receives over 100,000 visitors a year including approximately 15,000 international visitors.
Visit www.greenpointwines.com.au and take the guided tour.
By Mike Carter.