African Pride Wines was established in May 2002 as a division of the Afrifresh Group. With its head offices in Constantia, Cape Town , the Group is one of the leading exporters of fresh fruit in South Africa . In 2001 it was nominated for the prestigious South African Presidents Award for Export Achievement. This nomination recognises the Group’s contribution towards developing and growing markets as well as the social upliftment and development of the community in which it operates.
Footprint’s positioning leads adventurous wine-drinkers willing to explore new labels on a journey of enjoyment and intrigue. Its new-world nuances leave a footprint on the palate and invite samplers to retrace their steps and enjoy the wine again. Presentation and packaging has a modern, minimalist appeal to adventurous wine-drinkers wanting an innovative wine to excite their senses. Footprint is priced to give these wine-drinkers value and affordable quality.
African Pride Wines are now well established in the US and European markets. Cape Town based Vanessa Fogel of Vanessa Fogel Design recently redesigned their existing Footprint range labels. Simple modern classical design, using a high build screen on the footprint, and metallic inks. Modern “funky” but still very classical.
By Mike Carter.