Ormonde Private Cellar is situated just outside Darling and they recently launched a new brand designed especially for the American market. The label is distinctive as it breaks away from the overused animal theme trend commonly used for South African wines exported internationally.
The wine Ondine, celebrates the life of the legendary Dame Margot Fonteyn considered the greatest ballerina of her time. She was the star of the Royal Ballet and inspiration for many of Sir Frederick Ashton’s ballets including Ondine, created in 1958. The story derives from Friedrich de la Motte FouquÃ©’s tale of a water-nymph who marries a mortal and the whole of the ballet is filled with images of waterfalls, sea and streams where Ondine makes her first appearance from a fountain. This inspired the creation of the logo representing the fountain and abundant water world.
According to Eduard Haumann from Haumann Smal Design Studio, Fonteynâ€™s magic fluid grace and mystique particularly contributed to the flowing text used for the brand name whilst Silver foil was used in the logo to add quality to the label and to make the water/fountain connection.
“The one important thing I have learned over the years is the difference between taking one’s work seriously and taking one’s self seriously. The first is imperative and the second is disastrous.” – Dame Margot Fonteyn.
By Mike Carter.