In three years Stormhoek have achieved a massive marketing presence that other wineries can only dream about. But what is the secret of their success? Can their success be replicated?
Stormhoek start by doing the blogging basics right - understanding their audience and marketing effectively by listening to their customers, so that they can continuously improve and fine tune their marketing campaigns. In other words they understand that the internet works best as a two-way mass communication environment.
Stormhoek have put together a list of 19 pointers that worked for them. Read it and learn. Click on the link and download the pdf: http://www.gapingvoid.com/stormhoekinsert324.pdf
By Mike Carter.