TwentyFour Wine

The packaging that talented designer Ben Schlitter, has produced for TwentyFour Wine is innovative and beautiful!

According to Ben, “A significant portion of my design focuses on using ordinary materials in new ways. In that spirit I created TwentyFour Wine which uses rubber bands as its label. In doing so an everyday item is transformed into something beautiful. This reflects a good wine’s ability to transform a normal meal or occasion into something more meaningful and unique. The name TwentyFour refers to the circumference of the bottle (in centimeters). As an added bonus the rubber bands ensure that the bottle will not slip from your hands after an enjoyable evening with friends!”

Truly ingenious!

Spotted by TheDieline.com