FACT: The average British supermarket contains 25 000 items and the average shopping basket just 39 items. In a standard supermarket the typical shopper passes about 300 brands per minute. This translates into less than one-tenth of a second for a single product to get the attention of the customer and spark purchase.
“To get into the consumer’s mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”
– Al Ries & Laura Ries
Quotation source: Branding Strategy Insider