The (oops) line of wines is from Chile and the name refers to the fact that the red carmenÃ¨re grape was thought to be merlot until the mid-1990s when a viticulturist discovered the mistake. Fast-forward a dozen years and a new wine brand was born.
Now on to Joe Blow. Iâ€™ll let you judge the name; it will no doubt turn off some, appeal to others and get its share of laughs as well as sales. â€œThis wine is serious,â€ Joe Blow explains on the bottle. â€œThe label is not.â€ Okay, maybe the lesson here is to lighten up a little.