Little Black Dress was launched in celebration of the 80th anniversary of the iconic â€œlittle black dress,â€ that was created by Coco Chanel in 1926. The range, which includes a Merlot, Chardonnay and Pinot Grigio from California, targets the 34+ million female wine drinkers in the United States.
2006 marked the 80th anniversary of the introduction of the little black dress – a simple, timeless statement offering an elegant, relaxed fit, and a must-have for every women’s wardrobe. The little black dress has impacted runway trends over the last eight decades, yet remains the epitome of timeless style and is as popular today as it was in the 1920s.
“Every woman can relate to the little black dress – it’s an enduring, classic icon,” says Brown-Forman Brand Director Laura Webb.
“Like a well-dressed woman, a fine wine will never go unnoticed”.
By Mike Carter.