Itâ€™s been around for a while now, but itâ€™s kind of new to me. Maybe thatâ€™s because itâ€™s been focused toward women and not men. What am I talking about? Skincare with wine!
Carlo Mondavi, of that family, has started Davi Skin, Inc., a company that makes skincare products using microencapsulated anti-aging ingredients that include wine.
We have all heard of the benefits of the antioxidants in wine. Thatâ€™s true if the wine is ingested, but does it work on the skin, too? The idea behind the microencapsulated mertitage, as itâ€™s called, is that it stays on the skin to work longer than if it werenâ€™t microencapsulated.
What makes this different, though? There have been wine-based products for skincare for several years, but this is the first line that includes menâ€™s products. And for a measly $175, you can get their base product for men, Le Grand Gru. Same name, same price as the womenâ€™s product, but packaged for men. I wonder if they are different products or notâ€¦ Something tells me itâ€™s just packaging. Along with the anti-aging face cream are an anti-aging shaving cream, a grape seed exfoliating cleanser, a coastal vine aftershave and a â€œVine Freshâ€ SPF lotion.
Iâ€™ll admit I like to pamper myself, but I generally prefer my wine in a glass than in a shave cream. However, Iâ€™d be willing to try it out. $25 is a lot for shaving creamâ€¦ for the price, I think the products should come in free Riedel glassware!