Next time you are in a liquor store looking for a nice bottle of chardonnay, or maybe a merlot, think about what drives your selection.
Is it price? Is it name recognition? Or, is it the pretty picture on the label?
More and more winemakers are counting that it is the label.
Wines in recent years have taken on new and creative names and funky labels as a way to distinguish themselves in a crowded marketplace.