Clever Sub Zero Wine Marketing

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Sub-Zero markets the Sub-Zero line of wine refrigerators.  The site itself, far from it being purely brochure-ware in nature, contains rich content on the enemies of wine (e.g. humidity, temperature), friends of wine including facts and tips from a wide variety of wine experts, and a blog with wine expert tips that appears to include almost daily updates.

http://www.subzerowine.com/

Source: http://www.nygrapes.com