From corks to screw tops and now pull tab possibilities? Iron Wine, a company based in Argentina, has been packaging some quality red and white wines in 8.5 and 12 ounce cans. These canned wines are not available in the U.S. quite yet; however, the jury is still out on how well received this packaging model will be for the typical U.S. consumer. Could certainly have a niche market for tailgaters, picnics and the like.
And across the ocean, a company in France is taking a new twist on the “juice box” concept and putting real juice – aka wine, into mini boxes complete with a plastic straw! Perhaps the current consumer sphere is willing to try out new packaging alternatives, or perhaps the wine traditionalists still rule the roost and will insist on a glass bottle and a real cork?
By Stacy Slinkard.