More and more vineyards these days are counting on bright, funky, in-your-face labels to sell wine. The hope is that in a crowded marketplace consumers will pick out these wines, fall in love with them and become repeat buyers. Here’s a look at one of these bold labels.
Marilyn Wines, part of Nova Wines Inc. of St. Helena, Calif., holds an exclusive agreement with the estate of Marilyn Monroe for the use of the name and the images. Here is its Norma Jeane A Young Merlot. (Nova Wines)