Golden Kaan, the joint venture wine brand of KWV of South Africa and Racke of Germany, celebrates its fifth birthday next March with a distinctive updated presentation for its three ranges. The new refined look is the result of market-oriented brand management and a comprehensive international consumer survey.
Golden Kaan in its new packaging is guaranteed to attract even more consumers to the brand with its more visible brand name, range and grape varietal in a contemporary design. The brand name appears in larger letters to raise its profile on the label and to give it equivalent exposure to the gold-coloured map of Africa, which is now depicted with finer contours. A new, fresh looking, light green bottle for the white wines, complete the offering.
The new design will be phased into global markets as from January 2008.
World wide sales and consumer awareness of Golden Kaan have increased substantially over the last four years, with sales of nearly 1.2 million cases since the brand’s launch in March 2003. The refined packaging will enhance the positioning of this premium wine brand within the high quality segment.