A new website called Wine Lovers Meet is attempting to enter over crowded online dating community by focusing on a niche market, namely those who have a passion for wine. While their focus is the “wine dating scene”, they also offer a variety of features such as instant message capability, blogs, guestbooks, photo rating, a glossary of wine terms, wine forums, information about wine events, wine etiquette, wine facts, quotes from famous people about wine, wine education, articles, and wine news.
Entering a niche market is an excellent way to remove the barriers to entry however you must also bring content and in this case that would be profiles. Currently they have a grand total of 5 [3 men and 2 women] listed within 100 miles of Boston, which is the second largest wine consuming metropolitan area in the US. In order for WLM to really take off, they will need many more listings with a real effort to entice new members.