Focus on Avontuur (2)

Graphic Designer Patrick Humphreys comments on the re-design of the Klein Avontuur label.

“The Klein Avontuur range already had a graphic property that the client wanted used for the update – a full colour linework depiction of homestead, mountain and vineyard. To modernise the look of the
illustration, I converted it to a single buff colour line graphic and used this, combined with a 50% tint of the buff as a background as the graphic link between the varietals in the range. The range is demarcated by strong colour panels on a clean, white background”.

By Mike Carter.