This weeks featured wine label design is from the Douglas Green Diversity range, which is aimed at capturing the imagination of young female fashion consious supermarket shoppers. Design & concept by AnthonyLaneChristieSmuts.
Comments Donna Christie: “The Douglas Green & Bellingham were fantastic projects to work on – very challenging but extremely rewarding when you see the clients ‘return on investment’ in increased sales! It helps our clients also understand the value of intellectual/creative property which is often a struggle”.
AnthonyLaneChristieSmuts is the result of a merger between Anthony Lane Design Consultancy and Donna Christie cc in late 2006. Over the past decade, the business has grown from a design studio to a strategic marketing consultancy offering a range of services in brand development and positioning.
The company is headed by Anthony Lane, Donna Christie and Nic Smuts who together combine their strategic, creative and business skills to provide a considered approach to creative solutions. They are now more equipped to handle the development of wine label to in-store promotion in 300 stores nationwide. Kind of like – ‘brand custodians’.