My trend forecast for 2008…
• Green is the gold standard of business everywhere. Wine producers will be embracing sustainability in packaging and production as an integral component of their consumer offering.
• Building trust in the consumer’s mind is the new name of the game. Savvy companies have realised that their reputation and credibility are their most important assets. Fashion and fragrance companies have long built successful businesses largely on brand image. Wine will follow suit.
• Consolidation in the wine industry already is presenting a great opportunity for smaller, more nimble wine producers. Being big may stroke the egos of corporate CEO’s, but is no longer an advantage. Just think big!
• Suppliers, producers and retailers will collaborate ever more closely to eliminate waste and increase efficiencies across the entire wine supply chain.
By Mike Carter.