Creation Wines packaging designer Patrick Humphreys shares with us his thoughts around the concept of the Creation Wines label.
“The idea of naming a wine range Creation was a challenge in itself.
After considering different routes, we decided to go with a
typographical concept in deference to the diverse interpretation of
“The target market is young conservatives, so a minimalist
san serif approach was used on a ‘wraparound’ label, keeping the
central area clear to allow the Creation logotype to ‘float’ in
“The range is currently enjoying good acceptance and
healthy sales in Europe and South Africa”.