Every year since 1945 Chateau Mouton-Rothschild has had its labels designed and illustrated by different contemporary artists, including many famous names — Prince Charles did the honors last year (yes, he apparently dabbles in watercolor).
This year is no exception, and so for the much anticipated 2005 vintage Italian artist Guiseppe Penone has created this design, which represents the growth of the vine leaf and an open hand coming in to grasp a glass of Mouton.
Although it’s considered quite an honour to have the opportunity to create a label, no payment is made to the artists — instead they’re given cases of Mouton, including (of course) bottles from the year in which their label was used (a value of $170-$800/bottle).
Gallery: Chateau Mouton Rothschild Labels
By Rigel Gregg. Source: www.luxist.com