To create the wines Newman worked with Rebel Wine Company and the wines are made from grapes in California’s coastal vineyards, including ones in the Napa, Sonoma and San Luis Obispo counties. The labels feature Newman’s face as well as drawings of two hats that Newman wore as Butch in “Butch Cassidy and the Sundance Kid.” A cowboy hat is on the Chardonnay label and there is a bowler hat on the Cabernet label.
Newman does many great things, money generated from the products has allowed the Newman’s Own Foundation to donate more than 200 million dollars to thousands of charities, but I still question whether or no the $16 retail is too high for these wines. I guess the proof will be either in the taste or in the power of Newman’s fan base.
By Deidre Woollard. Source: www.luxist.com