Some days ago, I discovered the graphic work of Felix Humm, German origins but a passion that brought him to live in Milan.
His approach is really very rational, organised, clear, stylish. His work is a form love for typography, a component of the packaging design that sometimes lives behind the power of a good image that occupies the whole surface. His typographical sensibility has unexpected consequences on packs.
Here an example of his work in the domain of wine, his favourite! Let’s have a look at his website, even if he is not a packaging designer, he has some good lessons to teach.
By Carla Traini. Source: The Dieline.