Research identifies the sweet spot for maximizing online wine sales

For online retailers of wine, there can be too much of a good thing when it comes to the size of the assortment. The sweet spot for maximizing wine sales online is in the range of 1,500 to 2,000 items, according to research from Bottlenose, an e-commerce platform vendor that specializes in setting up, hosting and managing online stores for wine and spirits retailers.

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