Legendary Italian sportbike maker Ducati has ventured into the wine game, releasing its first licensed vintage in collaboration with Le Pignole winery and distributor JPBari Italia. According to Ducati, its first release, Desmorosso 2006, is “a wine that is not afraid of comparison with the most famous vintages.”
Desmorosso 2006 is a blend of 70% Cabernet Sauvignon, 20% Merlot, and 10% Carmenere. “The result is a wine of intense red color, with a perfume ample and intense expressed through notes of small berries and nuances of sweet spices.”
Ducati plans to release a series of wines throughout the year, with each meant for a specific occasion in your life. The Desmorosso 2006, is currently available online through the Desmorosso website in six bottle packs at a cost of 168 euros (U.S. $262), with a limit of one pack per order.
The time has come to enter your packaging creations in Pentawards 2008, the only competition in the world dedicated exclusively to packaging design. Registration is easy, on line at www.pentawards.org, and in 8 languages.
Only packaging created or placed on the market in 2007 is eligible to compete in the Pentawards 2008.
The competition is open from 1 May to 13 June 2008.
The award ceremony will be held on 30 October at Luxe Pack, Monaco (France).
Do not miss this wonderful opportunity to have your creations acclaimed worldwide. For inspiration, cast your eye at last years winners.
With online marketing for alcoholic beverages growing, wine and spirits marketers are looking to reach 20- and 30-somethings who are spending more and more time on the Web. This means developing creative interactive campaigns that reach beyond a liquor brand’s corporate site.
“Wine and spirits competitors generally rely on brand awareness campaigns to generate sales and engage consumer loyalty,” says David Tapscott, brand director of whisky brand Crown Royal. “However, as media consumption shifts, many brands are realizing the importance of connecting with consumers outside of traditional media.”
Read the full article & case studies.
Estates & Wines, the Moët Hennessy Wine Division (part of the LVMH) will be hosting a new wine event to showcase their collection of “New World” wines. The inaugural ‘Discover the Flavours of the World’ will take place in London on May 14, 2008 at Il Bottaccio, Grosvenor Place, Belgravia, London, UK.
It will feature LVMH brands including Cloudy Bay from New Zealand and its sister winery Cape Mentelle in Australia; Australian sparkling wine Green Point; Terrazas de los Andes from Argentina which plants specific plants at the optimal altitude; Cheval des Andes also in Argentina; and Napa Valley’s Newton winery which is a new addition to the LVMH portfolio.
A limited number of free tickets are available, and can be reserved when ordering a special case of Moët Hennessy wines (£60 for a case of six bottles, plus p&p in the UK) of either Terrazas de los Andes Reserva Malbec 2006 or Terrazas de los Andes Reserva Chardonnay 2006. Alternatively, tickets can be purchased for £60. For further information, to purchase a case and ticket, please contact Rosalyn.LANE@mhuk.co.uk.