A website challenging consumers to show off their knowledge of wine has been launched by Wine Australia.
Described as “virtual wine tasting”, The Regional Heroes Tasting Challenge has been designed to assist people to learn more about wine.
Visitors to the site can pick a wine and select the appropriate characteristics to describe it. They will then receive a score, and tasting notes.
“The challenge is designed to build awareness of Australia’s wine regions and inform consumers about an Australian sense of place and particular flavour, or style of wine, from a region,” said Lucy Anderson, AWBC’s manager international marketing and communications. “There are 20 wines to choose from, including a Tasmanian sparkling, Margaret River Cabernet and Rutherglen Fortified.”
Click here to visit the site.
Source: Food Week Online