Gallo Rose in a Box

image This package won best design and packaging prize at the 2008 Drink Business awards, for its clutch-style handbag box. Now perhaps I am just not the right kind of woman, but I found the strapline “White Grenache – loved by women almost as much as they love their handbags”, a tad condescending. "Appealing directly to the rosé wine consumer" – does the love of rosé equal a love of handbags? Apparently so; according to Tesco, where it is being sold, the package has been “incredibly successful”.

By Natasha Chetiyawardana.