This wine can was winner of the 2006 Swedish packaging design award. It was designed by Jens Andersson and Jonas Forsman and it is notable as an easily recycled single serve can. The design is certainly different from its category, with a hint of wine bottle in the form, but a matte black with pared down graphics. The design is in prototype stage and is available for use for any winemaker. It would be interesting to see it with a range of graphic treatments.
I have no idea how this stuff tastes, but the packaging features beautiful photography, a refined color palette, and strong, clear branding. Delicious!
Sonoma is rocky coastlines, lush pastures, majestic redwoods, lazy rivers, sun washed vineyards, a town, a valley, a mountain, a county and a state of mind. Sonoma Vineyards wine is … all the freshness, fun and beauty of this place expressed through its fruit and captured in a bottle.
Read and see more at the Sonoma Vineyards Web site & Blog.
Design by Voicebox Creative.
I came across this amazing dieline structure from Moet & Chandon Champagne of France. The structure folds completely flat, yet when assembled, it has multi-dimensional curves. I don’t know if this dieline is patented (some dielines are under patent or patent pending) so I’m not advocating to copy this, but you can certainly gain appreciation for the design of a multi-dimensional curved folding box.
The package contains two tiny bottles of Moet rose, and two mini flutes meant to fit into the bottles so you could drink out of the bottle yet still feel civilized.
Women & Wine is an online community for women who love wine, travel, good food and living well – and who want to feel more confident about their palate and learn more about wine by connecting with like-minded women. Women & Wine has been featured on NBC, CBS, CNN, and in TIME, USA Today, O Oprah Magazine, Bon Appetit and Travel & Leisure.
According to Zachary Harris, The Black Winer strives to expose African Americans [and others] to wines, without the flair, stuffiness, and airs of elitism and snobbery that you get from sommeliers and high level wine enthusiasts. He believes in finding something that you like the taste of, outside of the basic brands that you have been force-fed over the years through a combination of ethnically targeted advertising, and what people in your family have historically been drinking.
Environmentally responsible and sustainable business practices are becoming ever more crucial for consumers and the printing & packaging industries are no exception.
Did you know that:
60% of US adults who make online purchases say that it is very or extremely important to them that a company is environmentally conscious.
Almost half of those who make online purchases said they specifically search for environmentally-friendly products at least some of the time.
More importantly, 45% of respondents who make online purchases said they would pay at least 5% more for a product that is promoted with environmentally-friendly attributes. An additional 22% were willing to pay at least 10% more.
38% of respondents said the most attractive type of environmentally-conscious marketing focused on specific user benefits such as saving money on bills or products lasting longer.
Specific environmental benefits were a distant second, cited by 21% of those surveyed as the most attractive type of environmentally-friendly marketing.
Advances in both technology & transportation have brought the global economy to the fingertips of nearly everyone on the planet.
As consumers learn more about other parts of the world & the special products they offer, the wine industry – the Chilean wine industry, in particular – has discovered how important branding is to its reputation & success.
For centuries, France dominated wine production but may change. A recent article in the International Herald Tribune reported the results from a study for the Vignerons Independants winemakers association that revealed Spain will top world wine production to Spain by 2015.
France is in trouble for two major reasons, falling consumption at home and the tendency of French winemakers to be slow to adapt to new trends and competitors. Eric Rosaz, the director of France’s independent wine producers association, believes it’s not too late and that France can remain the wine leader especially if they pick up current trends like screw tops, boxed wines and easy-to-understand labeling. In 2015, the U.S. will be the world’s largest wine consumer with 871 million gallons but U.S. consumers tend to steer clear of French wines especially because they perceive French wines to be costly or too hard to understand.
Should France manage to dodge the challenges of Spain and the U.S., another threat is looming. The BBC has an article that says China may be the world’s largest producer of bulk wine in 50 years time as well as a major force in fine wine. Currently, Chinese wine isn’t well known outside of Asia but the country does have a huge number of vineyards and climate change may work in their favor as other places may find themselves unable to grow decent wine. What China currently seems to be lacking is technical expertise but that is changing.
Jasper Morris, of wine sellers Berry Brothers & Rudd predicts that in 50 years, consumers will ask for wine by the brand name or flavor but won’t know or care where it came from. I’m hoping that won’t be the case but there certainly is room enough on the global market for wines from all places. Other Berry predictions include some trends already in place such as the continued rise of English sparkling wine, the phasing out of corks and the rise of new containers to compete with the bottle.
I like to believe there will always be a market for certain French wines but in a year like this, where Robert Parker says the 2007 Bordeaux isn’t great, it’s becoming possible to see a world where French wine is no longer the dominant force in the world.
Designed by Madrid based Baud: "The aims of the label were: to highlight the winemaking process, to make the label intelligible for the blind population and to present an outstanding wine with great appeal for the general public." Beautiful!
Peter Renton talks about what you need to do to get your label to stand out from the crowd.
The title of the article is Label Design Primer: 13 Tips to Help Your Product Get Noticed on Store Shelves, and you can read the full article here. But you need to be quick, it is only available to everyone until July 8th. After that you will have to register at MarketingSherpa before you can read the entire article.