The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer. It’s name is easily remembered and describes the contemporary personality of the wine. The name conveys a feel good factor while making a purchase decision in the store.
Friday Monkey is all set to become a Global wine brand by 2009 with USA being their main market.
By Mike Carter.