Sarah and Sparky Marquis, names of formidable talent in the wine industry, approached Mash to create a new brand for their own wines. A brand name was created. Logo, stationery and packaging followed. Featured here are the lower priced series of wines offered by Mollydooker. The wines are of exceptional quality, due the skills of Sarah & Sparky, attention to detail and hands on approach.

It seemed fitting for Mash to design the packaging with no computer generated fonts, all type was hand drawn. Inspiration came from antique books and advertising illustrations of old. Working with John Englehardt, Mash created their own illustrations based on the wine names.

Since inception of these labels Mollydooker brand awareness has shot through the roof. Combined with some outstanding wine scores, Mollydooker now regularly sells out.

Design by Mash Design.

Conceived and designed by Public Creative, Capel Vale’s new Sassy Sparkling brand is available at cellar door… bubbly fashionista’s rejoice!

Source :: Packagings of the World.

Disegno design agency from Australia created Bogie Man identity for the premium range of wines from Watson’s Vineyard.

The idea came from the name of the region, where Watson’s Vineyard is situated, the Strathbogie Ranges, one of Victoria’s emerging wine regions that boasts award winning Chardonnay and Shiraz.

Source :: www.popsop.com

Magpie Estate, a range of boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognize each individual wine as ‘Magpie Estate’.

Working with illustrator Dan Snell the magpie characters were developed to add a unique personality to each wine. The front labels also include text handwritten by the designer to add a hands-on feel to a hands-on small production wine. Magpie Estate earned Mash a distinction award at the 2006 AGDA National Biennial Awards.

Design by Mash Design.

James Jean art worked with the Grateful Palate a while ago on a series of wine labels, and they are finally available for sale. The theme was Southern Gothic, and James brainstormed some concepts with owner Dan Philips and designer Beth Elliot. They gave him a lot of creative freedom, and the typography was expertly done by Jeff Keedy. There are little bits of foil printed in the intricate framing elements.

James researched the imagery and stories from the region and time period to get inspired: some immediate triggers were kudzu, sprawling oak trees, and antebellum images like the Southern Belle.

"Poor Thing" depicts a forest populated by a trio of characters representing thwarted desires, draped with kudzu. A bloated cupid draws back his bow, perhaps in an effort to protect the angel from a hound that has become a hunter. Meanwhile, the oak trees are weeping while witnessing this sad romance, redolent of the heat and humidity of the South.

The "gut bucket" blues became the inspiration for the "Didley Bow" series. James writes: “I always liked the idea that music could be cobbled together from the simplest of materials, so the characters are all connected to something elemental, if not being elemental themselves. Being somewhat of an amateur musician, I used colors that were evocative of the music, acidic yellows and reds, in addition to bruised purples in the line work”.

"Southern Belle" was created to resemble fine china. One tradition of Southern Gothic literature is to subvert traditional stereotypes of the antebellum period. The element of hypocrisy plays a huge role in these characters. I also have an interest in exploring gender issues, though subtly, in much of my work. The first bottle is the "promiscuous belle" wielding her deadly charms on her suitors, the second bottle is the "mourning belle" with all the skeletons of the past emerging from under her dress, and the last bottle is the "homemaker", who tries to contain and control appearances on the estate as if it were a doll house.

These wines are finally available at $39.95 per bottle, and you can purchase them by contacting the Grateful Palate’s retail manager, Tim Coles, at 707.673-9339, or by email, tcoles@gratefulpalate.com

James Jean Art :: Southern Gothic Wine

Mash begun working with Redheads some years ago and since then we have enjoyed a great relationship being involved with a number highly creative branding and packaging projects. Wines such as Yard Dog, Barrel Monkeys and Esule have provided Redheads with a unique portfolio of wines that stand out from the crowd whilst gaining an international cult following.

Featured here are some of those wines. Mash has also re-designed the Redheads logo and business stationery in 2008. ‘Esule’ means to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them.

Design by Mash Design.

Two package design proposals for Coffaro Winery. The first being a classical approach and the second a post-modern take on the hand made quality that is original to the brand.

Design by Donny Smith + Graphic Design