One of our first projects, Mash was responsible for the brand identity of Two Hands. Mash created this in the form of a logo, business stationery and selected packaging projects, namely the picture series and the flagship Ares packaging. The hands are the hands of Dom Roberts from Mash dipped in red paint. The picture series concept begun with Polaroid transfer images, the first two wines off the rack being Angel Share and Brave Faces. The original Ares packaging was a combination of an intricately die cut paper label with screen printed typography.
Design by Mash Design.
Interesting wine label concept by nine99design.
The Lifford Wine Agency in conjunction with a substantial Californian Winery has started production of a new â€˜greenâ€™ wine brand for the Canadian marketplace.
They called it Plantatree. This sustainable and ethical brand launched an insightful program: for every bottle sold, Tree Canada will plant a tree on Canadian soil. The goal was to plant over 100,000 trees in the first year.
The designers from Canadian agency Brandever Strategy were committed to create the identity and the packaging design for Plantatree. They comment on the project:
â€œOur mission was to create a bold, innovative identity for this groundbreaking wine product. To be consistent with this environmental initiative, the wine had to be packaged in environmentally friendly PET bottles. The labels also needed to be printed on tree-free paper stock, with environmentally friendly inks.â€
Source :: www.popsop.com
The top of the pops produced for Small Gully, by wine maker Stephen Black. This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself.
A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalised roughness.
Design by Mash Design.
The latest artist to grace the famous label of ChÃ¢teau Mouton-Rothschild will be Lucian Freud. Freud, who is the grandson of Sigmund Freud, is one of the most famous and most collectible of the modern artists (his picture Benefits Supervisor Sleeping sold for over $33 million last year).
Freud’s label for the 2006 vintage of ChÃ¢teau Mouton-Rothschilld shows a playful image of a red-striped zebra and a potted palm tree that recalls one of his earliest works, The Painter’s Room from 1944. It is a far cry from the controversy-causing portraits which often show his famous and non-famous subjects with their lumps and bumps exposed. As is tradition, Freud will be compensated for his work with cases of the Mouton bearing his label. Picasso, Dali, Andy Warhol and even Prince Charles are among the artists who have designed for the label before.
By Deidre Woollard. Source :: www.luxist.com
Here’s a relatively inexpensive yet festive and delectable alternative to fancy champagne for frugal Valentine’s Day celebrations: Voga Italia’s Sparkling Pinot Grigio. My colleague Deidre Woollard first wrote about the fashionable brand back in 2006; the Sparkling Pinot Grigio (left) the latest addtion to their luxe lineup.
Voga Italia "transformed the traditional, stuffy wine bottle into a distinctive, glamorous shape." The curvier clear glass bottle of the Sparkling is sealed with a traditional cork and topped with a resealable, airtight cap. Voga Sparkling is made from 100% Pinot Grigio from the mountainous province of Trentino and the Veneto region (home to Venice) of Northern Italy.
At 12% alcohol, it’s a striking golden color with a fine effervescence, aromas of white blossoms and ripe fruit, and a clean citrusy finish. It sells for $15.99.
By Jared Paul Stern. Source :: www.luxist.com
A brand created by two young, talented and highly educated wine makers. â€˜The young will master the oldâ€™, relating to the young wine makers mastering the art of wine making (methodology that dates back centuries). Mash sourced renaissance paintings, depicting two young children who appear to have maturity and wisdom beyond their age; the girl and boy in the chosen image are only 5 to 6 years old. These two figures representing Colin and Jen, the founders of Adelina.
The design combines the new with the old. Four colour printing on tissue paper, covering the entire bottle, to provide maximum shelf appeal, next to the majority of paper labels. The bottles were wax dipped to add to the romance and to reflect the old ways of wine packaging. The labels are purposefully understated and simple to create contrast with the tissue wrap; typography bringing these two elements into harmony with each other.
Design by Mash Design.
Another Francis Ford Coppola presents. A Rosso & Bianco Winery mini version of the same name brings a bit of glam to the wine in a can variety. Not sure if this trend will garner the same fame as it’s counterpart, wine in a box, but it seems to work. Partly because it doesn’t target the wine snob but rather the spontaneous, impromptu, "let’s celebrate" kind of person.
From the website:
For a multitude of moods and "just because" occasions, Sofia Mini is a singleâ€”serving of our effervescent Blanc de Blancs. Zesty, refreshing, cool and fun, each dazzling pink can comes with its own straw for sipping, so you can take it anywhereâ€”anytime you feel like sparkling. Available in a metallic hexagon 4-pack box or sold individually.
By Abraham Vizcarra. Source :: www.thedieline.com
Design by Interbrand.
By Andrew Gibbs. Source :: www.thedieline.com
Working with the ever energetic and partly insane genius of wine maker Justin Lane as well as illustrator Harry Slaghekke, Miss Grigio and Mr Noir are wine packaging creations for the Marauding Vintners brand. The name is derived from the mystery surrounding the brand as they source wines and/or grapes from across the globe. In reflection of their underground nature Mash played on Mafia type characters to become the personalities behind these wines. Not available as yet, lets hope these wines reach our shelves soon.
Design By :: Mash Design.