Monthly Archives: February 2009

La Pubilla Champagne

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The Barcelona based Packaging & Branding Studio, Morera Design, was recently awarded two of the most prestigious distinctions in the industry: a Red Dot Award in Essen, Germany and the "Pentawards" during the Luxe Pack Fair in Monaco.

Both prizes have been awarded for the design of the cava bottle "The Pubilla " from Catalán Pere Ventura Wine Cellars. The unconventional silhouette of the bottle, the chromatic range and the fine graphic treatment of the profile of the heiress on its label, are elements that communicate with great sensibility, the careful manufacture and quality of the product. The design is synonymous of the dedication, freshness and elegance typical of champagne.

The vocation of Morera Design Premium Identity is the creation of identity concepts expressed through the meticulous design of Branding and Packaging projects. The company specializes in the Premium & Luxury segments developing projects for fragrance & cosmetics, luxury waters & beverages, and wine & spirits. Josep M Morera´s vision and experience of 20 years places him amongst the most recognized professionals in Packaging & Design in Europe.

Source :: Packagings of the World.

Baccarat Moulin Rouge Champagne Cooler

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A beautiful champagne cooler is one of those items in your home that won’t get used all that often but when it does you’ll be so much happier if you’ve invested in a beautiful, high-end model that you’re proud to show off. This shining beauty is the Baccarat Moulin Rouge champagne cooler. Featuring fine Baccarat Crystal (of course) you get the option of a gold or silver interior and handles. Owning one of these just might make drinking champagne a much more common habit for you and your friends!

By Rigel Celeste. Source :: www.luxist.com

IKAL Argentine Wines by Tridimage

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2008-07-30-06-ikal

The packaging design agency Tridimage was committed to develop the labels design for IKAL 1150, a new line of premium varietal. The IKAL winery is located in the prestigious district of Tupungato, Mendoza, Argentina.

IKAL means poetry in Maya and 1150 is the height above the sea level.

The creative team of Tridimage paid tribute to the rocky soil that nourishes these wines, each variety with a personalized letter ‘I’.

The IKAL 1150 Malbec 2007 won a gold medal at the 2008 Critics Challenge International Wine Competition, held in California, USA.

Source :: popsop

The truth about impulse purchases

According to Spar, research shows that the average TOPS booze shopper visits weekly and takes only 1 minute 42 seconds to select a wine. During that time, 54 percent browsed only one category of wine, and 38 percent left without buying anything. Only 12 percent of wine consumers actively read the front label and few ever read the "Drink with chicken or grilled fish" vague nonsense found on most back labels. Many shoppers only buy a bottle at a time, and stick to the bigger brands they know while moving within that company’s brand stable. Very few consumers shift their brand during tight times.

Retailers and manufacturers of consumer goods have long believed that most grocery store purchases are unplanned, and that showy displays will push more goods into shopping carts. The displays may help sales, but the underlying assumption — that most grocery store sales are impulse buys — is wrong, according to a new research paper co-authored by Wharton marketing professor David Bell.

Read the article & two possible strategies retailers could use to increase spontaneous purchasing in their stores.

Read Kim Maxwell’s report on the VinPro information day.