Mash begun working with Redheads some years ago and since then we have enjoyed a great relationship being involved with a number highly creative branding and packaging projects. Wines such as Yard Dog, Barrel Monkeys and Esule have provided Redheads with a unique portfolio of wines that stand out from the crowd whilst gaining an international cult following.
Featured here are some of those wines. Mash has also re-designed the Redheads logo and business stationery in 2008. â€˜Esuleâ€™ means to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of itâ€™s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them.
Design by Mash Design.