Monthly Archives: March 2009

New Norcia Abbey Wines

NEWNORCIA

Founded in 1846 by Benedictine Monk Bishop Rosendo Salvado, New Norcia is Western Australia’s only monastic town. The monks have been making wine at the abbey since it’s inception and the brand was recently resurrected to imbue the traditionally crafted winemaking.

Design by Public Creative.

First Drop Wines

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Over the past year Mash has been working with the award winning First Drop Wines to produce a variety of labels.

Featured here are Jr Gantos, The Red One, Mothers Ruin and Two Percent. Mash worked with San Francisco based Illustrator Rueben Rude who helped illustrate the Two Percent label. Stay tuned for two more First Drop projects. Currently a work in progress that includes a flagship product; said to be the holly grail of wines.

Inkwell Wines

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Inkwell approached Mash to rejuvenate their wine packaging and brand identity.

The ink splatter forms the central part of the brand identity and packaging. Logo type was kept simple and used on a neck label to keep separation between the type and the strong yet simply
presented ink imagery. The label shape reflects the open pages that would create such a pattern.

Uncoated stock was used with 2 levels of high build gloss varnish on the ink area, giving the label a three dimensional feel.

Singlefile Estate

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Singlefile Estate is a new wine business based in Denmark, West Australia. Phil and Viv Snowden purchased the 20 year old vineyard in late ’07 and launched a new business and new brand at the end of last year. The name is a reference to the resident gaggle of geese that walk to & from the lake in single file at dawn & dusk each day. The logo is a play on the geese and the vines.

Spotted by :: Patrick Corbett | www.singlefileestate.com

Small Gully Wines

Small_Gully

Mash has been lucky enough to develop 3 ranges of Small Gully wine and re-vamp another 1.

Pictured here are wines from the Formula and Concoction range. Stephen Black is the man behind
the Small Gully range and served as Mash’s inspiration for these wines.

Mr.Black was a accomplished chemist in a past life developing ground breaking antibiotic medicines, hence the old chemist ’Formula’ notes and imagery based on the old medicine.