The owner/wine maker of this brand also happens to be a magistrate judge, hence the brand name and concept that was developed, ‘The Guilty’.

A mysterious character was illustrated using dark tones, the image purposefully rough. Is this the guilty character or the judge? This has been purposefully left open to interpretation to create a talking point and adding to the memorability of the package.

Front label type is handwritten, no fonts necessary.

Design by Mash.