Cem Amigos (One Hundred Friends) wine is a celebration to all friends. The numeral 100 with two laminated printed foil zeros symbolizes the grapes that colours may vary depending the wine category. Random names are UV printed as background as a homage to all our friends.
Designed by MusaWorkLab, a design agency based in Lisboa, Portugal.
Source :: Packagings of the World
Although more commonly associated with pharmaceutical packaging, extended-text labels can be applied to a number of other products. Winemaker Cline Cellars is using the technology to build its brand and connect better with its customers by telling the story of the 100-plus-year-old wines. Is this something your wine company could use to get the most out of your limited label space?
toolboxblog showcases 22 of the best winery sites they’ve come across…
The Redtree brand was initially introduced to the market in March 2007 prior to Cecchetti Wine Company working with CF Napa. While the price point of $10-15 was received enthusiastically by the trade, sales began to decline rapidly shortly after the launch. The feedback from key accounts was that the packaging was too dark and ominous.
Cecchetti Wine Company quickly made the decision to pursue a redesign for the next vintage.
CF Napa established a completely new positioning for the brand. The brand would leverage its premium California appellation and be friendly, approachable and authentic. The redesign of the Red Tree packaging took inspiration from “mom and pop†fruit stands found along so many of the California’s roadsides.
The simple red and cream design is brighter, fresher and makes use of a modern vertically orientated label that features an iconic oak tree for easy consumer recognition and recall. Embossing and a textured, toothy paper help reinforce the brand’s natural goodness, while all varietal specific information is located on a separate red strip at the base of the bottle for ease of shopping.
In the first half of 2008, 48,000 cases were sold—already double the total amount of cases sold during the previous years’ launch!
Source :: POPSOP.COM
Love wine and want to move to Sonoma County, California? Have we got a job for you. The Murphy-Goode Winery is offering a "Really Goode Job" for the right person. They will pay $10,000 a month for a six-month contract that includes private housing in Healdsburg, California. The winery is seeking a web-savvy communicator who wants to learn about viticulture, winemaking, Sonoma County and Murphy-Goode wines and share what they have learned through social media tools such as Facebook, blogs, internet videos and Twitter.
Those in San Francisco can get a jump on the application process on April 28 at 11:30 a.m. at 120 Market Street near the Hyatt Regency. Visitors who arrive at the "A Really Goode Job’s" purple and white kiosk can meet the boss and get a 24-hour head start in the application process by being provided with a code that will give them immediate access to the www.areallygoodejob.com website which launches on April 29 to the public at large.
The website will have an employment application and will ask applicants to submit a one-minute video. Applications close on June 5, 2009. Murphy-Goode Winery will then select 50 candidates then narrow the list down to the top 10 who will be interviewed from June 27 to July 1. The person chosen for the job will be announced on July 9 and begin work on August 1. As you might expect, all applicants must be at least 21 years old.
By Deidre Woollard | Source :: www.luxist.com
There are plenty of wines out there with cute dogs on them but the Cru Vin Dogs area little different. If you put champion dogs on your label you’ve got a bit to live up to. The 2005 Best in Show Cabernet Sauvignon features a pastel pencil drawing by artist Jay P. Snellgrove of a German Shorthaired Pointer.
The wine is made from the Jackson Selection of Cabernet Sauvignon from Sonoma’s Dry Creek Valley. The original cuttings of this clone came from pre-phyloxera vines and the resulting wine is an intense spicy wine with hints of dark chocolate.
97 cases were produced and it sells for $75 a bottle.
Cru Vin Dogs pledges that a minimum of ten percent of sales revenue on all wines, art, and merchandise is split equally between Canine Companions For Independence and the Morris Animal Foundation’s Cure Canine Cancer Campaign.
By Deidre Woollard | Source :: www.luxist.com
What good would it be to have a fantastically expensive bottle of wine if you didn’t have the proper decanter to prepare it for your guests? Riedel’s name is synonymous with high quality and style when it comes to glassware.
The most unique decanter from their collection is the Black Tie. Both mouth blown and free blown this mould-free beauty is graceful and elegant. Each decanter is a unique creation and allows for your finest red wines to open up freely. I think it also easily doubles as a piece of art. (£360)
By Laura Malesich | Source :: www.luxist.com
This rather amazing piece of furniture is an eco-chic wine tasting bar created by U.K. designer Claire Danthois in partnership with Newton Vineyard. The six-foot bar is constructed of 100% reclaimed materials including wood from barrels once used to age Newton’s Icon Label wines, as well as 300 year-old oak barrels acquired from a wine merchant in England. The 112 segments of oak symbolize Newton estate’s 112 distinct vineyard blocks.The glass shelving and steel cables holding the bar together were reclaimed from an architectural site.
There are five bars, one will stay permanently at Newton Vineyard estate and others will be showcased at a series of Newton "Unfiltered" events in 2009 in New York City, London and Tokyo. One bar will be sold at auction later in the year with estimate of $20,000 and 100% of the proceeds going to Global Green USA, a non-profit dedicated to curtailing global climate change through the creation of green buildings and communities.
By Deidre Woollard | Source :: www.luxist.com
Over the last few years, wine drinking has risen in the U.S. and now for the first time we are the largest consumers of wine in the world. Worldwide, wine drinkers consumed 6.4 billion gallons last year which is a 0.8 percent drop from 2007. The Paris-based International Organization of Vine and Wine says that consumption fell in all of Europe’s major wine-producing and consuming countries, including France, Italy and Germany.
Reports are also good for California wines, even as foreign consumers drank less they bought more U.S. wine. For the first time U.S. wine exports went over the $1-billion sales mark and New World wines are commanding a growing share of the market. Italy still exports the most wine but for the first time European vineyards accounted for less than half the world’s grape production, showing how much the wine industry has shifted over the past few decades.
Wine producers seeking fresh mouths for their product are heading to China which finally became one of the ten biggest wine consumers in 2008 and is expected to rise in the ranks in the coming years. Chinese consumers are gradually getting more informed about the various kinds of wine and winemakers and other wine groups from all over the world are setting up shop in Shanghai and other major cities. Chinese wines still dominate the markets there (partly because a 14 percent import duty makes them more expensive) but winemakers from around the world are opening up distribution channels and trying to figure out what appeals to Chinese drinkers.
An AFP report says that French wine is selling well because of its reputation and that Chinese drinkers are attracted to the bottles and branding of Australian wine. As the Chinese drinking audience grows in size and influence I wonder how these new consumers will change the way wine is produced and packaged.
By Deidre Woollard | Source :: www.luxist.com
Scarlett Johansson is the new face of Moet & Chandon.