Monthly Archives: April 2009

Celeste Wines

Celeste Wines

Celeste wines were designed by Extra! studio from Barcelona for Bodegas Miguel Torres. The unusual label shows a starry night sky, instead of the commonly used vineyard landscapes. In a recent post for Lunar Vines the designer Micheal Lonergan explained that "Lunar" signified the necessity of sun and moon light in the production of wine. Celeste has a different story behind its design. It simply shows the sky as seen during the harvest in Fompedraza. Latitude 41,54º north and longitude 4,14º west, which is the exact location of Miguel Torres Vineyards in Ribera del Duero.

By Maja Pelc | Source :: www.thedieline.com

QR Codes Coming to Wine Labels

QR Codes

Last year I wrote about QR codes that were being used by Ralph Lauren. I recently discovered two Portuguese wineries that have just started using QR codes on their wine labels. If you take a look at the back label here you will notice a normal bar code and also a funny looking square next to the bar code – that is the QR code.

The idea behind QR codes is that you can embed information in them that can be easily scanned with a cell phone camera. The most common use of QR Codes is to embed a web site URL, so you can direct the person to a specific web site when scanning the label.

In the case of these Portuguese wineries they are directing wine consumers to Adegga, an online community of wine lovers that dubs itself as a "social wine discovery" service. This is how it works. You scan the QR Code on the wine label and you will be taken to a special page on adegga.com dedicated to that particular wine. You will be able to read other people’s comments about it, check wine prices, read comments from the winemaker and much more. Adegga is undertaking a very ambitious project attempting to catalog all the wine of the world with something called an AVIN, which will be a unique wine identifier (similar to ISBN numbers for books).

Obviously there is not broad use of QR codes yet in this country. But in Japan and Europe they are becoming more common. I expect we will start to see broad adoption of this kind of technology here within 2-3 years. If there are wineries out there that would like to become part of this project then we will be happy to print your wine labels with the QR codes.

By Peter Renton | Source :: Lightning Labels Blog

Bliss & Shine Sparkling Wine

Bliss 1

Bliss 2

Unibrand Belgrade proposed two designs including the naming for Cezar Winery from Germany – sparkling wines, both red and white (crispy rose and blanc du blanc) as the answer to growing market segment specialy in HORECA. This type of drink is gaining popularity across Europe predominantly among female consumers as an early-night drink. Girls ought to love it!

By Salih Küçükağa | Source :: Packaging World

Veuve Clicquot Dry Blizzard Concept

Dry Blizzard 1

Dry Blizzard 2

Dry Blizzard 3

Famed French champagne house Veuve Clicquot is known for inspiring a wide variety of interesting accessories to enhance what’s already a luxurious quaffing experience. The latest example is merely conceptual but the company should seriously consider producing it in our opinion. French industrial designer Thomas Lemaire came up with the innovative tribute to one of his country’s finest products. The Dry Blizzard consists of a high-tech cooler and champagne flutes ensuring the wine is always perfectly chilled.

The super-sleek cooler uses dry ice and a battery-powered fan to circulate cold air around the bottle, dispensing with wet, messy melted ice. The system keeps the champagne at the optimum temperature and also prevents the label from coming unstuck in icy water. The three-part flutes are also designed to keep the Veuve from being warmed by your hand. Double-walled glass insulates the contents, while an aluminium grip for your fingers also keeps unwanted heat at bay.

By Jared Paul Stern | Source :: www.luxist.com