Last year I wrote about QR codes that were being used by Ralph Lauren. I recently discovered two Portuguese wineries that have just started using QR codes on their wine labels. If you take a look at the back label here you will notice a normal bar code and also a funny looking square next to the bar code – that is the QR code.
The idea behind QR codes is that you can embed information in them that can be easily scanned with a cell phone camera. The most common use of QR Codes is to embed a web site URL, so you can direct the person to a specific web site when scanning the label.
In the case of these Portuguese wineries they are directing wine consumers to Adegga, an online community of wine lovers that dubs itself as a "social wine discovery" service. This is how it works. You scan the QR Code on the wine label and you will be taken to a special page on adegga.com dedicated to that particular wine. You will be able to read other people’s comments about it, check wine prices, read comments from the winemaker and much more. Adegga is undertaking a very ambitious project attempting to catalog all the wine of the world with something called an AVIN, which will be a unique wine identifier (similar to ISBN numbers for books).
Obviously there is not broad use of QR codes yet in this country. But in Japan and Europe they are becoming more common. I expect we will start to see broad adoption of this kind of technology here within 2-3 years. If there are wineries out there that would like to become part of this project then we will be happy to print your wine labels with the QR codes.
By Peter Renton | Source :: Lightning Labels Blog