Puelles is a traditional family run winery located in the Rioja region of Spain with a strong winemaking tradition. The Puelles family estate produces wines with the utmost care and attention combining tradition with innovation.

Challenge

"The mix of tradition and innovation was not reflected in the brand and its packaging had become dated and did not reflect the real spirit of the Puelles wines today. The aim of the project was to create a modern brand and increase the awareness and perceived quality of the Puelles wines, both on a national as well as an international level."

Solution

The use of a the interpretation of a key element of the Puelles heritage; a 17th century stone wheel from the original mill of the winery helps to represent the new spirit of the brand; creating a more contemporary language which also serves to unify the different wines and vintages.

Within the Puelles range we have also designed the wine labels for the organic brand and the Zenus (author wines), which are exported to the United States.

Zenus is an “author’s wine” produced in small quantities and especially designed by the winery’s specialist and owner, Jesus Puelles. His signature has a main prominence within the label in order to highlight the unique personality of this exclusive wine.

For the organic wine The Brand Union combined the usage of a green pallet with the idea of a limited area of land in order to represent representation of the essence of this eco-friendly product.

The refreshment of the wine labels and packaging was conceived in order to create a profound impact on the Puelles winery brand image.

The creative result combined a strategic approach with a renewed aesthetic sensitivity. We have achieved an ownable and recognizable brand language that covers not only the label as well as the crates and rest of the packaging. The colour palette also contributes to communicate elegance and tradition through a rich range of colours related to the spirit of the different grapes and wines.

A key issue of the project was to include in the new design some element of the estate, but with an artistic angle. So the challenge was to find something typical from the Puelles estate which at the same time could inspire an artistic approach, communicating the Puelles winemaking heritage in a simple and direct way.

With this new identity the Puelles wineries will be able to better face the future challenges of the marketplace.

Source :: www.popsop.com

There are some rather flashy wines out there but perhaps none showier than the ones from Christian Audigier, he of the Ed Hardy brand and his own fashion label. Audigier is a brand obsessive. This is a man with his logo tattooed across his back. And the Audigier and Ed Hardy style is instantly recognizable and provokes an immediate reaction even if that reaction is less than positive. But what’s surprising is that, at least according to the LA Times’s Dan Neil, Audigier’s wines aren’t half bad.

The wine is bottled in France by the Castel Group and imported by Nicolas Wines in Connecticut and there are two price points: the Ed Hardy label goes for $10, and the Christian Audigier label is $20. And if your first reaction is "I wouldn’t be caught dead drinking that" that’s just fine. This wine isn’t for those accustomed to perusing the aisles with a copy of Wine Spectator in their hands, it’s designed to attract new drinkers and to show that wine can be playful.

These days the French wine industry could use a little help and if there’s anything that Christian Audigier seems to know about it’s mass appeal. His website for the wines has the url www.thecoolwine.com and bears the tagline "it’s not just a wine, it’s a lifestyle." The wine also has its own MySpace page. The wine doesn’t tout its French origin (the wine website makes no mention of it) but at least it is getting French wine into new hands.

By Deidre Woollard | Source :: www.luxist.com

Sibling Rivalry is a blend of the talent, passion and inspiration of the 3 Speck brothers behind the formidable wine talent of Henry of Pelham, one of Canada’s most successful and respected wineries.

Ontario wineries are renowned for making exceptional however classical varietal focused wines. To step outside this constraint, and to showcase the beauty in blending wine from within an estate, the Speck brothers produced Sibling Rivalry.

Insite was asked to create a brand and package to illustrate the spirit of the brothers colourful and light hearted partnership while communicating the highly charactered wine within the bottle. Insite took to the art board, producing most of the label by hand through piles of illustrations and text renderings. The Speck family have a strong relationship with the arts and a history of supporting and promoting artists so it was a natural for us to create a design palette that would rely heavily on craft techniques of illustration and print making.

The result is a departure from the typical for Henry of Pelham – a break away that will allow them to express themselves and shed a different light on the character of the winery; supporting wine personality that is less conservative than that of other serious Canadian wines.