To produce a tribute label that fittingly celebrates the life and loves of Neil Ashmead, a passionate wine man who had a lust for life and a love of fast cars. The package needed to represent Neilâ€™s outgoing personality and his hobbies.
Playing on Neil Ashmeadâ€™s love of fast cars, the design pays homage to the Holden GTS, complete with go-fast stripes, shark gills and topped with a 6-speed gear stick. A winnerâ€™s wreath neck label completes the package.
A wine label that is truly unique and takes a risk â€“ just like the man himself. Feedback from the wine trade has been extremely positive, not to mention the liquid gold inside the bottle.
Photography by asbCreative
Design by Fuller Design