Monthly Archives: July 2009

Turonet Wine

Turonet Wine 1

Turonet Wine 2

“The name of this white wine, Turonet (“hill” in Catalan) refers to the physical space where the cellar is at the Mas Can Colomé Estate. The label design has been thought to be tagged and numbered by hand to transmit the values of craftsmanship associated with this small family winery. We have replaced the cap with an original pin and added a seal as a symbol of quality. This elegant presentation is complemented with the individual case and the special bottle, engraved with the name of the winery.”

Source :: Lovely Package

South African wine fraternity pulls the stops for a worthy cause

Charity Wines 1

An innovative initiative has seen the SA wine industry pull together for a very worthy cause: that of providing homes for children with severe learning disabilities.

Initiated in May 2006 by Peter Shrimpton and Rikus Nieuwenhuis in collaboration with the Lorraine Forbes Foundation, Charity Wines provides donated surplus wines to companies, individuals and retail partners in return for their ongoing commitment to support the children’s homes.

Peter and Rikus began by securing support from the CEOs of the industry governing bodies, before approaching producers of fine South African wines. The reaction was phenomenal, with most players wondering why this had never been done before.

Logistics were soon arranged via the Vineyard Connection, who readily committed to provide collection and distribution. The first sizeable contribution was offered by Nederburg via Distell; with Jean Engelbrecht noted for his help in kicking off.

The liquor license was promptly arranged by Cluver Markotter Attorneys, and approved by the Western Cape Liquor Board within 6 months.

Attractive and modern packaging was supplied by Mondi Pak in conjunction with Africa Stereos and Laser Die, all of whom made the arrangements under the auspices of Corporate Social Responsibility. A six-month commitment by KWV to cover operating costs, and a generous contribution to the Charity Wine stock verifies their company motto; ‘together we create winning brands’; and saw the project well on its way to reality.

The contributions continue, and Charity Wines is soon to make its mark on solving the housing problems of learning-disabled children. Congratulations to Peter and Rikus on seeing the project through; and to the industry as a whole for pulling the stops to realize a shared dream.

By Erica Liebenberg

All In One Chardonnay

All In One Chardonnay

 

Designed by Jordan Jelev, this new wine label is part of the ALL in ONE wines range. This is also the first white wine – Chardonnay – under this brand name. “I wanted the label to look exactly the same like its ancestor, but to make a few changes that will apply properly to the wine inside. I used the combination of gold background and silver lines – that was really a hard decision because this in most of the cases is a dangerous combination”.

“I also wanted to dominate the gold background because this is barrel aged wine…. Our partners from Dragomir Winery Estate also suggested to change the colour of the bottle glass to more brown smoky one which improved the look of the whole product”.

Vineland Estates Winery

Vineland Estates Winery

Vineland Estates is an Canadian company situated in the Niagara Peninsula of Ontario. Last year Insight Design agency was asked to refine evolving their iconic label.

"The goal of this package was to express confidence, quality and timeless relevance within quiet ease — to reflect the way Vineland makes their wine and has offered one of the most inspiring estate wine experiences for over 30 years".

Vineland Estates Winery : www.vineland.com

Source :: www.popsop.com

Wine game offers new perspective to the wine drinking experience

Cut The Cheese 1

Cut The Cheese 2

“Who Cut The Cheese? : The Montrachet Mystery Game” is a self-promotional wine game that offers a new perspective to the wine drinking experience. The wine would be sent out to clients on Blame Someone Else Day, which is the first Friday the 13th of the year. Players would spin the wheel and choose the character card’s rules that accompany each color. All characters were named after stinky cheeses and each has his/her own back story. The rules revolve around accusing people of various things or cheese/wine tasting.”

Designed by Jason Lorne Giles | Country: United States

Jason is a recent graduate of the Pennsylvania State University graphic design program.

Source :: Lovely Package

Vertuze Champagne

Vertuze Champagne 1

Vertuze Champagne 2

"BevMarketing Group is to launch a new champagne brand named Vertuze. Vertuze is a vintage champagne made of exceptional grapes with delicate taste. It is produced in Saint-Thierry, France in Cuillier Père et Fils estate, where the champagne has been crafted for four generations since 1904.

The Vertuze design is made by Russian agency DDC Creative Lab (Saint-Petersburg). Agency task was to create a brand with a history, legend and rich traditions of champagne making. The visual solution is based on stylized ornament, heraldic elements, noble colors and heart-shaped Vertuze logo.

The first exclusive release of the Vertuze champagne numbers 12.000 bottles and comes into the market in December 2009. The champagne will be distributed to the United States and Europe and will be available in wine stores, restaurants, clubs, VIP events etc. Suggested retail price is currently set for $200."

By Andrew Gibbs | Source www.thedieline.com

Aluminium Bottles For Wine Add Value To The Drinking Experience

Barokes Wine In A Can

In a recent study conducted by Owens-Illinois which polled nearly 150 wineries in the USA, glass was still the highest used packaging material with 99-100% of the wineries still using glass packaging, despite the fact that between 17-20 percent of the surveyed wineries had plans to chang their packaging mix in the future. Apparently glass will still be the preferred packaging material by the majority of wineries.

A short study conducted by GfK among wine consumers of 9 European countries (Germany, France, UK, Italy, Netherlands, Austria, Spain, Russia, Poland) brought good news to wine brands: European consumers are loyal to their favourite brands. I haven’t data about the consumer loyalty in the US, the third-largest wine market in the world, where consumption rose 16% between 2003 and 2008, and is expected to increase another 7% by 2013, according to Euromonitor. Like Australia, the US wine consumer might be more open to packaging innovations, although the Owens-Illinois study suggests otherwise.

The stuffy wine industry which is still overwhelmingly marketing its products in the old industry-standard glass bottles with the same old, uninspiring labels, sees some progressive wineries executing a packaging design revolution in their attempt to attract new consumers. Success in the wine market comes from being chic, relevant, drink accessible, and importantly single serve. A lot of new wine brands created innovative packages that let to the introduction of the MonOxbar-PET bottles of Constar (see picture), the bag-in-boxes in various, even exclusive designs, TetraPaks in all its variations, South African’s Astra Winebag and even stand-up pouches, but aluminium containers always have been left alone.

Although in the US aluminium bottles in several market segments of beverages are not uncommon, the wine industry have never looked at aluminium, probably due to the generally accepted assumption that wine and aluminium (even with a inside liner) are not merging well together.

Read the Barokes wines case study.

By Anton Steeman | Source :: Best in Packaging

Exotic South African Seriti Wines

Exotic South African Seriti Wines

A major player on the highly competitive Finnish wine market, the Franco-British wine dealer and producer, Boutinot, introduced its two South-African Seriti wines in a distinctive exotic style. The Seriti Chenin Blanc features the delicate detail of a zebra skin, while the Seriti Merlot wine opted for the might of the cheetah.

Boutinot, a Cheshire-based wine production and distribution company, always has sought to remove the aura of elitism which has surrounded wine drinking, with light-hearted brand names such as "Old Git" and "Old Tart" carrying labels with caricatures of old gits and old tarts. Others are named "Italia" or "Big Mamma's Italian Red" and a best-selling French wine is called "French Revolution".

There are no details about quality or regional origin on the labels of some of the wines, as the branding, which is certainly untypical for a wine business, is aimed at young drinkers in search of value as well as quality.

As a consequence of this positioning in the market Finnish wine lovers were conquered and gladly embarked on a trip to the savannah: the new packaging of these two wines intrigued and captured the attention of consumers.

The secret to this packaging success lies in the sleeves that startlingly reproduce the graphics of wild animal skins. Designed by DareDesign, Sleever International developed a solution that reinforces the intensity of a zebra and a cheetah skin.

Read More…

By Anton Steeman | Source :: Packaging Digest

Bin Wine

Bin Wine

"The ‘Bins’ range started out as a cheeky concept based on many Australian wines using the specific ‘bin’ number to identify their wines.

In the UK, bins are more commonly associated with refuse and so we thought it may be fun to turn it on its head and use photography of regular bins outside normal peoples’ homes in the UK. As is quite common, householders paint their respective house number on their bin to identify it as theirs. Bin 15a is obviously a flat.

Nobody was more surprised than ourselves, when the ‘joke’ was taken a little more seriously than we had anticipated – the range pictured being produced and finding a willing market in Canada."

Designed by: Dare! of North Yorkshire, UK, specialists in beer, wine and spirits packaging.

By Yael Miller | Source :: www.thedieline.com