â€œThe aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, â€˜Drinks Wellâ€™ is the ideal solution.
The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine â€˜Drinks Wellâ€™.
The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosÃ©s.
Robot-food is now targeting â€˜Drinks Wellâ€™ to wine distributors and supermarkets in the hope that they will want to take the brand on.â€