Cutting both costs and carbon emissions, British supermarket Waitrose shipped its new range of â€˜Virtueâ€™ wines from Chile in 24,000 liter flexitanks and bottled them in the UK. One tank equals 32,000 bottlesâ€”or 16 tons of glassâ€”that no longer need to be shipped. In addition, the bottles used are lightweight and made of 60% recycled material.
Besides reducing carbon emissions, this shipping and distribution method lowers end-to-end production costs by up to 40%. Waitrose claims to be sharing these cost reductions with customers, charging GBP 3.99 per bottle. Currently on offer are a Merlot/Cabernet Sauvignon and a Sauvignon/Chardonnay, both from Chile. Theyâ€™ll be joined by two Californian wines later this season, and Waitrose is looking to further expand the method to other countries it imports wine from.
A green innovation that saves money for both retailers and consumers? Producers and retailers: itâ€™s time to get virtuous 😉
Source :: Springwise