Created in 1983, the Taittinger Collection combines the genius of modern artists and the art of champagne. The collection is a series of limited-edition champagne bottles encased in a shell specially created by an artist to pay tribute to this wine.
This years artist, decorating the bottle for the Taittinger Brut MillÃ©simÃ© 2000, a blend of 50% Chardonnay and 50% Pinot Noir, is the American painter Robert Rauschenberg, well-known for his â€œCombineâ€ works that integrate the aspects of painting and sculpture.
Read the article by Anton Steeman.
Source :: Best in Packaging
Wine packaging visual identity & label design from Argentina based Estudio Clara Ezcurra
Design by Demner, Merlicek & Bergmann:
"Andreas Tscheppe is a native of Glanz, but it is not only he who is indigenous to the area – so too are insects and reptiles which, although endangered elsewhere, are able to thrive in Glanz because of his organic vinicultural methods. Besides showcasing the wine, the new label also puts the spotlight on this aspect of intact nature. The labels do this by means of a ‘high gloss highlight’ printed onto the label. This also provides an interesting ‘double entendre’ in the German language – ‘Glanz’, the name of the town, also has the meaning ‘gloss, sparkle, splendour’ in German."
By Andrew Gibbs | Source :: www.thedieline.com
Mountaineering gourmands no longer have to forgo a glass of red wine after conquering a peak.
Trekâ€˜n Eat has now launched a new red wine in the form of a powder. The beverage powder that comes in convenient portions packed in pouches has an alcoholic content of 8,2%, which is similar to a light bottled wine.
A matching mulled wine has also been developed for expeditions in snow and the cold â€“ for celebrating the special moment at night camp.
Source :: Trek â€˜N Eat
"JD in Napa" has started an interesting blog on winery marketing through social media, which deserves your attention: Facebook for Wineries
Source :: Mike Duffy | The Winery Web Site Report
The international design agency CB’a Graell created the visual image and graphic style of the new Miniblack Rose wines relaunched by Spanish company Freixenet.
It was introduced to the market for the first time in 2005 and now it had to be revamped with a new packaging for two kinds of drinks.
The new brand’s slogan "Formalitty Forbbiden" reflects its elegance and feminine nature.
Source :: www.popsop.com
These days finding a great wine is as easy as heading to your iPhone or Blackberry. There are apps that offer wine information, ways of tracking your cellar and finding out what wine to drink with what food.
One of the most interesting wine pairing apps comes from noted wine author Natalie MacLean. Her Drinks Matcher from Nat Decants doesn’t just tell you whether you should choose white or red wine. Her app is far deeper and lets you either start with the food or with the wine. You’ve got to love an app that includes pairings for over 200 cheeses and over 100 desserts. Ever wonder what goes best with roasted marshmallows? The answer is a German Late Harvest Riesling.
The app also includes pairings for other drinks including beer, coffee and tea. It also links to the mobile version of her website so you can access wine reviews and other information. Overall there are over 380,000 pairings, with new ones added daily.
The app sells for $2.99 for iPhone or BlackBerry.
By Deidre Woollard | Source :: www.luxist.com
Cutting both costs and carbon emissions, British supermarket Waitrose shipped its new range of â€˜Virtueâ€™ wines from Chile in 24,000 liter flexitanks and bottled them in the UK. One tank equals 32,000 bottlesâ€”or 16 tons of glassâ€”that no longer need to be shipped. In addition, the bottles used are lightweight and made of 60% recycled material.
Besides reducing carbon emissions, this shipping and distribution method lowers end-to-end production costs by up to 40%. Waitrose claims to be sharing these cost reductions with customers, charging GBP 3.99 per bottle. Currently on offer are a Merlot/Cabernet Sauvignon and a Sauvignon/Chardonnay, both from Chile. Theyâ€™ll be joined by two Californian wines later this season, and Waitrose is looking to further expand the method to other countries it imports wine from.
A green innovation that saves money for both retailers and consumers? Producers and retailers: itâ€™s time to get virtuous
Source :: Springwise
â€œThe aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, â€˜Drinks Wellâ€™ is the ideal solution.
The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine â€˜Drinks Wellâ€™.
The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosÃ©s.
Robot-food is now targeting â€˜Drinks Wellâ€™ to wine distributors and supermarkets in the hope that they will want to take the brand on.â€
Designed by Robot-food | Source :: Lovely Package