â€œTradition with a new face: Godfather at the naming of the trademark wines of the winery Korell (three grapes in Gault-Millau) was the arms animal of the more than 500-year-old wine dynasty of the Nahe – Leu. The old, harmonious poetic name of the lion contrasts the clear and distinctive bottle design of yellow on black.
The agency Die Medienagenten, is specialized in wine marketing and developed a trilogy of â€œdistinctive trademark winesâ€, which adds a new experimental mark to the classic collection.
The label is reduced to three essential messages: vintage, grape type and of course trademark name. However, the three trademark wines are distinguishable on first sight. With the fresh, mineral Riesling, the old Leu from the arms turns into a male lion with a distinctive mane. The lioness stands for the rather fine and versatile wine Burgundy and the Cuvee from both wines is correctly shown as a small lion on the labelâ€
Source :: Lovely Package
Quarter Group is a Brazilian design agency specializing on package design, corporative identity and point-of-purchase communication.
The Quarter Groupâ€™s goal is to achieve high creative quality in every job, always focusing in effective sales results and brand building.
The Stelczyck wine label design is one their latest works.
The release is the consequence of the growing "winery" business in Brazil. The label was designed for a small producer who was searching on the design the same artisan care used in his wines.
Source :: www.popsop.com
Think cheap Tiki torches are tacky? Want something a bit sturdier and with more refined looks? Use this simple tutorial to turn recycled wine bottles into swanky bug-repelling outdoor lighting.
Gerardot & Co., a design and marketing agency, put together a tutorial on recycling wine bottles into mounted torches. The design is ingeniously simple, and requires only a few bucks worth of parts from your local hardware store. You’ll need a few copper fittings, a bolt, a few nuts, and a mounting plate, along with a standard torch wick and some oil.
Assuming you’ve got the bottles on hand, or some friends willing to down a few for a good cause, for under $50 you could outfit a sizable yard with wine-torches. Torches, we might add, that have a sizable 750ml reservoir to them burning bright, no matter how late your dinner parties last.
Recycled Wine Bottle Torch
By Jason Fitzpatrick | Source :: Lifehacker
Taittinger champagne has changed its label design for the first time during 50 years. The aim was to make differentiation between six champagne varieties easier for the consumer.
Labels are becoming smaller and the Taittinger branding is made more visible. The front labels will have colour codes and the back labels will have champagne information and tasting notes.
Source :: www.popsop.com
Designed by Zorzo Design EstratÃ©gico for Miolo Wine Group.
By Andrew Gibbs | Source :: www.thedieline.com
A few years ago in order to tempt the new wine consumers of the Millennial generation, winemaker Jess Jackson and his wife Barbara Banke launched White Rocket Wine Company, a hipper, cheaper companion to their existing wines. Now in a response to the recession, White Rocket has been closed down and the company has been consolidated back into Jackson Family Wines. The company made wine with cute and simple names like Dog House, French Maid, Tin Roof and Ray’s Station and was based in Napa. The brands will continue to exist and will continue to be made by winemaker Melissa Bates and operations have been moved to the main Jackson company in Santa Rosa, California.
It’s just the latest move by the wine company as a response to poor sales. Kendall-Jackson also has dropped its $100,000 annual sponsorship of the Wells Fargo Center for the Arts and earlier this year Jackson Family wines let go around 170 employees.
When it’s bad for the biggies, it’s also bad for the small wineries too. Northern California’s wineries have had a rough time this year after years of huge growth. Wine tourism in Northern California is down and grape growers are concerned about being able to sell all of their grapes. An article in Wine Spectator reveals that even the larger wineries who might usually be able to capitalize on the lower prices caused by a grape glut are facing supply backups already. Last year the average going rate for a ton of Napa Valley Cabernet Sauvignon grapes was $3,420 but this year ads are already showing prices as low as $2,000. There is some hope that the end result of this may be that value-priced wines in the $10 range might be exceptional in the 2009 vintage.
By Deidre Woollard | Source :: www.luxist.com
â€œAnother new release from Vinaceous Wines, new range of wines based on circus characters. These wines have a cult following in Australia, we also designed A0 posters most of which are quickly â€™souveniredâ€™ by poster collectors.â€
Designed by Public Creative | Source :: Lovely Package
We’ve already seen a banking service, a wedding boutique and a travel website aimed at gay consumers; now there are wine brands targeting gays as well.
Spanish UO! Wines is a line of three wines created with homosexual men in mind, and its descriptions, packaging and website imagery were all tailored accordingly. UO! Ãnima Blanca, for example, is a Sauvignon Blanc and Verdejo blend featuring earth tones and "wisps of flowers and fruit â€“ the perfect accompaniment to a gathering of friends on a hot day, whether the heat comes from within or without." Antinoo, meanwhile, is a Monastrell that’s "young and mature, fruity, elegant, smoothâ€¦.Mediterranean…. When you try it, shut your eyes and imagine that you are licking rivulets of syrup from his body," the company advises. Rounding out the line is Oscura LÃ¡grima, a Shiraz and Merlot blend that’s "dark, dense and turbulent."
Underscoring the connection it sees between wine and sexual orientation, UO! explains: "Right from the time you see the wine in the display case, we want to insure that the bottle speaks about more than its delicious contents; that it has to do with you; that you are offering whoever you are with something more than a simple glass of wine."
It’s certainly true that gay consumers represent a potentially lucrative segment, and apparently UO! is not the first wine brand to set its sights on reaping some of those pink profitsâ€”another like-minded competitor, also from Spain, is Mundo Gay. Though it’s not clear if UO! makes or blends its wines or simply packages them, it’s actively seeking distributors; one to get in on early…?
Source :: Springwise
The winemaking members of the Chianti Classico Consorzio in Italy are responding to falling wine prices. Decanter reports that wineries in Chianti Classico have agreed to a ‘blocco delle vendite’ and will hold back 20 percent of the wine produced from this year’s harvest for at least two years.
The decision was prompted by the general state of the wine industry rather than anything specific going on in the region. This is the first time the region has tried this experiment. Many of the wineries produce Riserva wines which need an additional two years of aging anyway but others are hoping that by pulling back part of their wine they will be able for force a bit of demand and prevent plummeting prices.
Chianti isn’t the first region to have this idea. Back in April, one of the biggest Champagne producers called for a major reduction in harvesting. So far though I haven’t seen any official announcements from the members of the Champagne growers group on potential harvest reduction.
By Deidre Woollard | Source :: www.luxist.com