Spanish UO! Wines is a line of three wines created with homosexual men in mind, and its descriptions, packaging and website imagery were all tailored accordingly. UO! Ãnima Blanca, for example, is a Sauvignon Blanc and Verdejo blend featuring earth tones and "wisps of flowers and fruit â€“ the perfect accompaniment to a gathering of friends on a hot day, whether the heat comes from within or without." Antinoo, meanwhile, is a Monastrell that’s "young and mature, fruity, elegant, smoothâ€¦.Mediterranean…. When you try it, shut your eyes and imagine that you are licking rivulets of syrup from his body," the company advises. Rounding out the line is Oscura LÃ¡grima, a Shiraz and Merlot blend that’s "dark, dense and turbulent."
Underscoring the connection it sees between wine and sexual orientation, UO! explains: "Right from the time you see the wine in the display case, we want to insure that the bottle speaks about more than its delicious contents; that it has to do with you; that you are offering whoever you are with something more than a simple glass of wine."
It’s certainly true that gay consumers represent a potentially lucrative segment, and apparently UO! is not the first wine brand to set its sights on reaping some of those pink profitsâ€”another like-minded competitor, also from Spain, is Mundo Gay. Though it’s not clear if UO! makes or blends its wines or simply packages them, it’s actively seeking distributors; one to get in on early…?
Source :: Springwise