â€œCapel Vale Wines is a pioneer in the Western Australian wine industry and amongst the first to be established with vines planted in 1974. PublicCreative was engaged by Capel Vale in 2007 to re-brand the entire companyâ€™s communications and packaging. Sassy is the last in a long line of â€˜re-inventionâ€™ projects for Capel Vale. The breif was to create a new stand alone brand for their Sparkling product.
The new Sassy Sparkling design draws itâ€™s inspiration from a champagne culture which is fashion/design aware. Retail impact for this label was a major consideration and the use of the lusterous Manter Constellation Jade Raster Ultra stock, special high rise screen printing, metallic inks and foils combined with an unorthodox design approach has resulted in a sophisticated and contemporary label which speaks to a very nichÃ© market.
We understand the new design has rejuvenated a tired brand that was about to be discontinued and secured a long term position in Capel Valeâ€™s range of wines.â€