Constellation Europe is launching its new FreshCase large-format wine packaging (2.25 litres) in the UK market. The wine called Hardys Nottage Hill will be the first product to be sold in the new format. It will be available on shelves from November 1.
To support the launch of a new packaging Constellation Europe starts the marketing campaign including shelf talkers, consumer print advertising, PR, digital media communication and a special website for consumers.
Source :: www.popsop.com