Monthly Archives: November 2009

Zuniga Wines

Zuniga Wines

Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela.

Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture.

Bulldog delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

Source :: Packaging of the World

Vee-Noh!

Caroline Gilroy 1

Caroline Gilroy 2

Caroline Gilroy 3

A clever line of phonetically spelled wines designed by Caroline Gilroy:

“I have designed a new range of Australian wines. The concept behind Vee-Noh! is pronunciation. I have worked in the hospitality industry for a few years and am always amused how people pronounce certain wines, often incorrectly. I believe I have developed a cheeky solution.”

Source :: www.thedieline.com

Tayaimgut Sauvignon Blanc

Tayaimgut Sauvignon Blanc 1

Tayaimgut Sauvignon Blanc 2

Lateral Branding won the 2009 LAUS Silver Packaging Award with this fantastic wine packaging.

The current aesthetic explosion in wine image design has created somewhat unclear perceptions of the real quality of the product behind each label. TAYAIMGUT is a Sauvignon Blanc made through total personal dedication in both its vine growing and winemaking, elaborated on a small scale. To its producer, a wine can only be appreciated when tasted. Therefore, all you can do after making it is explain what gives the wine is special characteristics and forego aesthetic issues. This led to a fortunate paradox: the absolute priority of the content finally gave rise to an interesting, distinctive form.

An unusual, eye-catching, folded label hanging from the neck of the bottle contains an extensive explanation of the ups and downs of each year’s crop. The role of the label on the front of the bottle is mainly functional and basic: it attaches the aforementioned folded label and allows customers to identify the wine while consuming it. Due to the absence of illustrations or symbols, the label’s typography takes on a leading role. The bottle is a standard shape and only a tiny paper seal protects the cork. The final result is as extraordinary as the quality and the name of this wine.

Source :: Packaging of the World

A la Petite Ferme

A La Petite Ferme 1

a la petite ferme 2

a la petite ferme 3

a la petite ferme 5

“Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles. The client wished to transmit this rustic atmosphere. The idea was to transmit an unpretentious “every day feeling” and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values.”

Designed by DesignersJourney | Country: Norway

Source :: Lovely Package

Surrau Winery

Sciala Winery

“The labels are designed to convey an individual idea of each wine, but at the same time they can be seen to form part of a broader range of products. Clab Comunicazione has overseen and perfected the entire corporate image of the new Surrau winery, making sure that the style of the labels is consistent with global company communication.

The graphic form of all the labels is based on the concept of the territorial identity of these wines as products of Sardinia. Like the logo, the labels too express the idea of the sea, the earth, and the sun of Gallura. And it is the special characteristics of these territorial elements that gave the wines their unique structure, fragrance, and sensory characteristics.

The labels are particularly carefully styled in order to reflect the medium-high market position of these wines. Embossing on the labels enhances their visual impact even further.

Special transparent braille-effect (relief) varnishes, screen printing and silver foil have been used. The chromatic juxtapositions are truly innovative in this sector, but fully consistent with the type and quality of each wine.”

Designed by Verona Italy based Clab Comunicazione.

Source : www.thedieline.com